Print & Design
Pia has delivered standout marketing and design solutions for a variety of clients, specializing in custom print materials that elevate brand presence. From business cards to postcards and banners, she handles every aspect of the design and production process with a meticulous eye for detail and alignment with client objectives.
For one client launching a new product line, Pia designed a cohesive suite of print materials to enhance their trade show presence and support in-store promotions. She created visually striking business cards to leave a lasting impression, vibrant postcards for targeted outreach, and impactful banners that commanded attention in high-traffic areas. Pia coordinated printing, ensured high-quality results, and provided actionable advice on distribution strategies to maximize reach.
The result? Enhanced brand visibility, increased customer engagement, and valuable new business connections.
Email Marketing
Pia has led multiple successful email marketing campaigns for her fashion clients, managing every aspect from start to finish.
A Sales Rep for multiple fashion brands requested assistance with outreach, looking to share new season styles and 3x her store appointments. To achieve this goal, Pia created engaging email content, designed visually appealing layouts, developed a targeted email list, and conducted in-depth research to align messaging with the client's objectives.
The campaign introduced the client’s latest seasonal styles, showcased catalogue imagery, announced upcoming trade shows, and shared new season linesheets with customers and local stores. Pia also scheduled the email distribution, tracked campaign performance, and provided detailed reporting. To maximize results, she designed a follow-up strategy for the sales team to engage targeted stores, ensuring seamless integration of marketing and sales efforts.
This not only led to multiple store appointments, but also 1 new major store order that surpassed expectations.
Branding
Pia provided strategic creative direction for a real estate team that specializes in social media. The team quickly surpassed 200K+ followers across platforms within their first year of launch, and needed a comprehensive brand strategy to keep up with their growth. Tasked with establishing a distinctive and cohesive brand identity, she developed a comprehensive branding kit that resonated with their target audience and set the team apart in a competitive market.
The kit included a modern logo, a refined color palette, typography guidelines, and social media templates tailored for high-impact engagement. Pia also offered creative consultation to align the team's online presence with their branding, ensuring consistency across all touchpoints.
This resulted in a visually striking and professional identity that amplified the team's credibility, contributed to their rapid social media growth, and positioned them as leaders in their niche.